Hollywood, FL

Hard Rock Hotel & Casino — Oculus

A lighting and display system engineered to perform through architecture.

A custom LED lighting system integrated into curved architectural columns, designed to operate behind a thick glass diffuser as part of a synchronized water, light, and media installation.

PROJECT BRIEF & CHALLANGES

The Oculus entry feature at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida combines water, projection, lighting, and media into a synchronized environment. Designed by Rockwell Group with lighting by Focus, the installation centers on a circular entry sequence with a central water feature and six illuminated columns. The LED system required integration behind thick frosted glass diffusers on curved column surfaces, each approximately 20 feet tall with complex geometry and mounting conditions. The system needed to deliver sufficient brightness to read through the diffuser while maintaining uniformity and alignment across all columns. Standard display products were not suitable, requiring a solution that could adapt to irregular mounting conditions, curved geometry, and tight construction timelines.

APPROACH

5 TEN developed a custom LED system to meet the brightness, geometry, and integration requirements of the installation.

A high-brightness LED configuration was evaluated and deployed, using a quad-pixel arrangement at 55 mm spacing to achieve the required output through the glass diffuser. The system was selected and validated to meet performance targets while maintaining compliance with US safety standards.

Mounting and integration strategies were developed to accommodate the curved column surfaces and irregular bracket conditions, ensuring alignment with the architectural envelope.

System layouts and technical documentation were produced to define power, control, and installation requirements within an active construction environment.

SOLUTION

5 TEN delivered a fully integrated LED lighting system across the six columns, including customized electrical and mechanical design, system layout, and on-site coordination.

The installation integrates high-brightness LED arrays behind glass diffusers, enabling the columns to operate as part of a synchronized water, projection, and lighting sequence.

Procurement, logistics, and installation oversight were managed within an accelerated schedule, with coordination across electrical contractors, media server teams, and content creators to ensure accurate playback and system performance.

The result is a unified architectural lighting system that performs consistently across complex geometry and integrates seamlessly into the larger Oculus environment.

Light in motion

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