ABOUT
What drives us, is to inspire and empower visionary designers to bring their audience effecting ideas to life by sharing our unique perspectives of LED technology and the manifestation of it. We take a holistic and wholehearted approach to innovation.
OUR VALUES
We believe in the power of trust.
By cultivating a culture of trust between suppliers and clients, we are creating confidence in our capabilities to deliver.
We live and work with passion.
Passion means to have the heart for what we do and to we get joy out of exceeding our clients expectations.
We turn knowledge into creative solutions.
We are convinced the only way to stay relevantis to really understand their needs and translate it with our knowledge.
Ben Price
Ben Price is a builder at heart. With more than two decades of experience at the intersection of design, engineering, and fabrication, he has led the development of complex LED and media architecture systems that move from concept into real, physical environments.
As Founder, CEO, and Director of Design and Engineering at 5 TEN, Ben focuses on the space between idea and execution, developing methods that translate creative intent into engineered, manufacturable systems. His work is grounded in CAD-driven design and computational geometry, using modular systems and integrated engineering to rationalize complex forms into buildable, scalable platforms.
Ben’s approach challenges the assumption that standard products are inherently safer. Standard products and systems have value, but when they define the problem, they also constrain the result, limiting what’s creatively possible. His work instead centers on optimized, purpose-built systems that reduce risk through clarity in design and control of the manufacturing process.
He leads 5 TEN’s engineering efforts with a focus on precision, durability, and long-term performance, ensuring that each system is resolved with rigor and built to operate reliably over time.
Vicky Hu
Vicky Hu is a Manufacturing and Procurement Director at 5 TEN with nearly two decades of experience in the LED display industry. Since beginning her career in 2007, she has developed a strong understanding of the global LED market through roles spanning technical sales and, more recently, the manufacturing of specialized display systems.
Her early work in sales and technical coordination provided direct exposure to sourcing, quality control, and project delivery—experience that now informs her approach to procurement and production. Since 2014, Vicky has focused on manufacturing, working closely with factories and suppliers to deliver customized LED solutions across stage, event, and integrated display systems.
Vicky’s expertise is defined by her network and long-standing relationships across the LED supply chain. She brings a practical, execution-focused perspective to vendor selection, negotiation, and risk management, with an emphasis on reliability, transparency, and long-term partnership. At 5 TEN, she plays a critical role in aligning design intent with manufacturing reality, ensuring complex display systems are delivered to spec, on time, and at scale.
WE ARE 5 TEN
WE ARE 5 TEN
By staying focused, curious and thinking outside of the box we push ourselves and the possibilities of visual technology. We focus on what sets us apart, what fulfills us and what will make us grow. We look for solutions that will last, maintaining integrity.
OUR MISSION
What drives us, is to inspire and empower visionary designers to bring their audience effecting ideas to life by sharing our unique perspectives of LED technology and the manifestation of it. We take a holistic and wholehearted approach to innovation. By continuously investing in research, development and experimentation, we offer unique tools to realize our clients’ artistic expression. We understand the impact technology has on people’s lives, and strive to enrich the human experience.
Remembering Norah de Bekker
Let's Work Together
If you’re developing a project that requires more than a standard solution, we’d like to talk.
We've received your message and will respond shortly, usually within 24 hours.
Best,
